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Effective Communication
INTERNET INSIDERS SECRETS
THE ANATOMY OF HYPE
By Marcia Yudkin
© All Rights Reserved
Hype does sell. But that's far from settling the issue of whether or not you should use it.
HELP YOUR VISITORS HELP THEMSELVES
By Bob McElwain
© All Rights Reserved
You hope to be able to create content and sales presentations so simple and complete your visitors will always have every speck of information needed. And thus be able and willing to act as you want them to.
MULTICULTURAL MARKETS--THE TRILLION DOLLAR MARKETS YOU NEVER CONSIDERED
By Alvin Apple
©2002 All Rights Reserved
What would you do if you discovered a virtually untapped market with a buying power of over a trillion dollars? You would try to market to them, right? Of course you would! This trillion dollar market segment that has been overlooked for so long is composed of America's minorities.
PERCEIVED VALUE. WHAT IS IT?
By Mike Smith
©2002 All Rights Reserved
Our newest E-Book "Anti-Spam, Scams and Spam" has stirred up a Hornet's nest about Perceived Value. If you are marketing E-Books, or just purchasing them, then you need to know this.
HOW TO INCREASE YOUR EMAIL MARKETING LEADS, SALES AND PROFITS IN 4 EASY STEPS!
By Jimmy D. Brown
©2002 All Rights Reserved
It is impossible to be successful online without some form of marketing via email. Nothing else comes close to the power of a good list and an understanding of how to use it.
HOW TO BRAND YOUR WEB SITE
By Said Rouhani
©2002 All Rights Reserved
The purpose of branding is to get people to recall your company/product/service from memory. The ultimate aim is to get people to trust you more than the competition, and to think of your Web site before they think of the competition's Web site.
ESTABLISH YOUR CREDIBILITY FOR BETTER PUBLIC RELATIONS
By Ana Ventura
©2001 All Rights Reserved
Once your audience has a built a foundation of trust and respect, your message will seep in a lot more easily than if you have little or no credibility.
WHAT IS THE RIGHT VOICE FOR YOU?
By Bob McElwain
©2001 All Rights Reserved
Voice is a casual term that includes style, imagery, and emotional triggers effective with the reader. It also includes selection of vocabulary, and such simple things as sentence length. In short, anything that helps project a specific tone or feeling is part of the voice that produced it.
ECOMMERCE: YOUR OPPORTUNITIES ARE UNLIMITED
By Bob McElwain
©2001 All Rights Reserved
The Web itself is but a tool. Not unlike the telephone, but magnitudes more powerful. It facilitates the ability to interrelate, to communicate one-on-one. And we will do so in ways not yet imagined.
WHAT IS THE RIGHT VOICE FOR YOU?
By Bob McElwain
©2001 All Rights Reserved
Voice is a casual term that includes style, imagery, and emotional triggers effective with the reader. It also includes selection of vocabulary, and such simple things as sentence length. In short, anything that helps project a specific tone or feeling is part of the voice that produced it.
HOW PRICE AND PERCEPTION CAN POWER YOUR PROFITS
By Noel Peebles
©2000 All Rights Reserved
People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on your product or service.
A *BRAND* NEW YOU WITH A BIG BRAND BANK ACCOUNT!
By Anne Marie Baugh
©2000 All Rights Reserved
The good ol' American cowboy still lays an iron in the fire and brands his beef with the proud mark of ownership that identifies his product to the world. Branding in the business world is not so very different. It is the means for marking in the public mind a strong identity - an identity that is You,
DISCUSSION BOARDS! THEY HELP YOU LEARN AS YOU GO!
By Joe Reinbold
©2000 All Rights Reserved
As you get more experienced you will find that posting at forums and discussion boards is also a great way to create more traffic to your site and maybe more subscribers for your ezine. In most cases it just comes down to leaving your website URL or subscribe email address with your posting.
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