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THE SECRETS PROFITS HIDDEN IN TRACKING YOUR ADS
By Steven Chabotte   ©2001 All Rights Reserved
By setting up a good ad tracking system (preferably in an automated manner), you can start looking at how well a particular ad pulled in a particular publication. That information will allow you to make future decisions about both the ad and the publication.

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COUNT ON IT!
By Gary Lockwood   ©2001 All Rights Reserved
Identify the two to five key measurements and key indicators that are important and essential for your business. Set up an active system to measure and track these indicators.

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TESTING YOUR WAY TO SUCCESS
By Bob McElwain   ©2000 All Rights Reserved
Once the visitor is on your site, the pages must take up the chore of compelling a further response, such as downloading a program, buying a product, or any of a host of other actions.

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DID THIS AD WORK, OR WAS IT THAT ONE....?
         By Kim Skinner   ©2000 All Rights Reserved
         No doubt learned that there are many free ways to market your product or service on the web. However, the deeper you get into online marketing, the more you begin to realize that no matter what you do, if you REALLY want to succeed, you're going to have to spend some money.

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SIZE MATTERS... AND SMALLER IS BETTER!
         By Paul Hancox   ©2000 All Rights Reserved
         I've just recently finished comparing the results of all my Web advertising campaigns for 1999, and the figures really shocked me. I'd like to share them with you. The surprising secret you'll learn from this can easily double or even treble your profits very quickly.

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THE SCIENTIFIC APPROACH TO ONLINE MARKETING
         By Michel Fortin  ©2000 All Rights Reserved
         At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that will guarantee success, but it's something that all online marketers need to understand.

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DON'T LEAVE THEM STANDING IN THEIR TRACKS
       By Michel Fortin, Ph.D   ©1999 All Rights Reserved
       While it is immensely important to create an abundance of web site traffic in order to be successful, tracking and analyzing your web site circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.

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WHERE DID THEY COME FROM
         By Brian Welch   ©1999 All Rights Reserved
         How many unique visitors do you get every week? Where are they coming from? What are they looking at and how long are they staying? No matter what kind of online business you have, tracking your visitors is vital to its survival.

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VISITOR TRACKING
         By Robert Smith   ©2000 All Rights Reserved
         Auditing your traffic is the best way I know to build traffic and target the traffic you want, it's also the cheapest way I know of to build traffic. It does take effort so it's not for everyone but if you can afford more time than money and your Internet presence is important to you, it's it's perfect answer.

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UNCOVER THE SECRETS OF VISITORS TO YOUR WEBSITE
         By James Graham   ©2000 All Rights Reserved
         Some hosts provide the server logs to clients but many do not which is a real pain for anyone trying to promote/market their site actively. You see, without them your missing out on an awful lot of information about visitors to you website.

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WHY IT IS CRUCIAL TO MONITOR SERVER LOGS
         By Adam Boettiger   ©2000 All Rights Reserved
         I see a lot of reference to page logs in the posts but I've never seen one. I, and possibly others reading this would like to know more about what exactly is in these mystical logs that are so helpful...

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TARGETING YOUR MARKET = YOUR ONLINE SUCCESS OR FAILURE!
         By Terry Williams  ©2000 All Rights Reserved
         You're confused, you're bewildered! What's happening? You have a great product, your advertisements and sales letters are great, but you're not getting any responses to your advertising.

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TRACKING RESPONSES TO PROMOTIONS
         By James Graham  ©2000 All Rights Reserved
         Have you given enough thought to exactly how your going to realize the effectiveness of your promotions?.

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DON'T ADVERTISE IN THE DARK! ADVERTISE SMARTER!
         By Joe Reinbold   ©1999 All Rights Reserved
         One way you can minimize expenses is by testing the ads that you are using, search engines, submission services, submit urls, visitor numbers, website promotion, and website traffic,

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