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Writing Ads That Get Responses... Give them the Appetizer, Not the Whole Meal!
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing By Jim Lauraitis   ©2004 All Rights Reserved

writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingAnyone can write an ad, but writing ads that get you a response or a sale is another matter. I have experimented and tested the market for several years and what I am revealing here is based on my experience and acquired knowledge. There are always exceptions, but the general rules are applied here.

writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing1. Your HEADLINE --  If your ad is going to get noticed, it starts with the Headline. Your headline should be no longer than 4 or 5 words, but they need to grab the attention of the viewer.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingYou need to use ACTION Verbs that appeal to the emotions. Discover, Create, Become, Learn, Increase are just a few, but I think you get the idea.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingI have found that if you ask a question in the Headline, the viewer will sub-consciously s-l-o-w down to read it. Look at the TV commercials that start off by asking a question. Makes you take notice and think, "What are they asking?" Well, same here.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingBe careful of making money claims. It could lead to legal problems. Ex: "Create a $100,000 income" might be better said as "Create the lifestyle you dreamed of."
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingAlso Stay away from those >>>>> ****** markings. They take up space that you can use for more descriptive words. Finally avoid using all CAPS. This can take up space also. Maybe the first one or two words in the headline max.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing2. The Body --  One thing I learned is to NOT give too much information to the reader. Let them taste the appetizer but not the whole meal. Use enough descriptive words about your product, service, or program to pique their curiosity. Again, use action or emotion verbs here when you can. Just enough so they know it is a product, service or program.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing3. The Ending --  I call this the information or contact part. Remember, if you think you can sell a person with your ad, you may be in the wrong business. If you give them an autoresponder email address, then you can automatically give them the details of your program, product or service in the follow-up letter.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingIf you have a Website, then give them the Web address in the follow-up letter. NOW you have their attention, away from all the other ads. Use successive follow-up letters to show the benefits of what you have. Sometimes you have to direct them to your Website from your ad, but I have always found it better to have some kind of follow-up system in place.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing4. Finally --  Try to limit your ad to 40 words. Anything longer and you are saying too much. If you think of the ad as an appetizer and not the whole meal, you will have better success at closing the sale in your follow-ups.
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet Marketing
writing ads that get responses, headlines, web site advertising, web site marketing, internet advertising, internet business, internet marketing, Writing Ads That Get Responses, Headlines, Web Site Advertising, Web Site Marketing, Internet Advertising, Internet Business, Internet MarketingIf you would like a free report on How to Write Ads, please email me at info.report@wtc-netservices.com

JIM LAURAITIS , publisher, What's New Review reach him at info@wtc-netservices.com or visit http://www.wtc-netservices.com for more resources.


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