Are you truly using technology in your web business? Before you answer yes, stop a moment and consider how many promotion or marketing tasks take place at your website without you lifting a finger.
Perhaps your site signs up new opt-in subscribers for you while you sleep. If so, that's ONE automated task. Maybe orders are accepted securely without your intervention. That's TWO. But can you keep counting?
If you have a little trouble going beyond that, what follows will help you.
As you probably already know, perhaps the most powerful of all applications on the Internet is the CGI script. CGI stands for the "Common Gateway Interface". It is a standard for interfacing external applications with information servers, such as HTTP or Web servers. If you have a website, more than likely you already have cgi based software running at your site. But your profits could probably benefit greatly from a few more.
Now don't worry, I'm not going to go into a long, boring explanation of how to install cgi scripts. I'll save that for the techhies. Instead, I'll simply share a wide variety of scripts that are ideal for small business owners looking to grow website traffic and sales.
(Note: If you're not at all familiar with CGI, http://www.cgi101.com/ is a great place to learn about how it works. Remember, if it all seems too confusing, fear not. Using CGI can be as simple as picking out a script and having someone else set it up!)
Anyway, on with the scripts...
Automark
< http://www.superscripts.com/scripts/automark.html >
Automark is a cgi script that will automatically pop up a "bookmark" suggestion box for first-time visitors to your website. While this can be accomplished using straight javacode, this script will not annoy regular visitors by popping up the window every time they return. The first time a new visitor hits your " TARGET page" the bookmark window pops up, but never again. This is a great way to get your site bookmarked by more visitors.
MailNow
< http://www.mailnow.co.uk/ >
MailNow allows you to provide web-based email to your users. Its web-based email product provides unlimited addresses for multiple domains. A free email account is a great giveaway that ensures constant repeat visitors to your site.
Master Subscriber Pro
< http://willmaster.com/master/subscriberpro/index.shtml >
This program automates joint ventures with other ezine publishers. Using this script your visitors can subscribe to an unlimited number of ezines without leaving your website to do so. Locate a few ezine publishers with traffic comparable to yours and you'll all increase your new subscriber signups!
Protect It
< http://www.cgi-world.com/protect_it.html >
This script offers a simple way to setup .htaccess or .nsconfig type user authentication to your web directories using username / password. It is a solid solution for managing private site signups. This script features auto- creation and expiration of accounts, account edit features, a customizable email template, and many other configurable settings.
Master Reciprocal Links
< http://willmaster.com/master/rlinks/index.shtml >
Most search engines favor sites with links from other similar sites. But growing and maintaining a list of links can be a lot of work. Here's a free script that will automate these tasks for you. Not only does the program make it easy to maintain a links page, it also finds out who the cheats are!
Your Own Associate Program
< http://www.palis.com/new/yoap16/index.htm >
Leverage the efforts of hundreds or even thousands of other webmasters by opening up an affiliate program at your site. This script by Paul Galloway runs my program automatically and is used by many high-profile marketers.
Master Syndicator
< http://willmaster.com/master/syndicator/index.shtml >
Do you offer articles, images or other content to webmasters, to use on their own sites? Here's a way to automate the process -- for you AND them! This script lets webmasters add two lines of JavaScript code on their page at the location where your content is to appear. Then, all you do is paste your column into your own Syndicator form and with one click you can automatically update every syndication websites' pages, all at once. Pretty slick eh?
CDomain Pro
< http://www.cdomain.com >
This script contains a domain lookup which helps your visitors find existing domains and it also includes a powerful domain name wizard. The wizard combines descriptive words that your visitors enter and presents them with a list of related domain names that are available. If you are a domain name reseller, this lightning-fast, user friendly script is ideal, as it can take your visitors right to your domain name registration service. I liked this one so much I had it installed at my site! You can demo it at: <http://www.bizweb2000.com/wizard.htm>
If you feel that any of these scripts would enhance your website, visit the URL and learn more. Or, if you have an idea for your site and would like to automate the process, you can search for a script at
< http://www.cgi-resources.com>
And remember, don't pass up a script because of limited knowledge of cgi. While you can install cgi scripts on your server yourself, you can also hire someone else to do it. The key is to never stop transforming your site into a powerful lead and sale generator - and these scripts do just that!
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