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10 Secrets of the List Kings
By Brian Garvin
©2004 All Rights Reserved
Owning a list is without a doubt the most profitable online marketing tool in existence. In fact, there's not a time when I send out my mailing to the A+ Marketplace that I don't make at least $300.00.
I've built my list effortlessly to over 6,800 within 5 months by using some very simple but highly effective tactics. Below is a summary of tactics anyone can use to develop a huge, targeted lead list.
1. Popup Email Capture -  There are 4 reasons why your business
should seriously consider using Popup Email Capture today.
Reason #1  10x as Easy to Subscribe ~ Once you visit this site or
any other site OptIn Lightning is installed on, you'll notice
that it captures the visitors email address WITHOUT them having
to fill out a form. This is known as Auto Info-Capture or Popup
Email Capture. This makes it 10x easier for people to subscribe
to your list! Obviously, the easier you make it for people to
subscribe the quicker your list builds. It's at least 1,000%
easier to click an 'OK' button than to fill out your name and
email address on a form. Just think about it!
Reason #2  Capture 12x as many Subscribers ~ These are not
prefabricated numbers. We have plenty of references available on
request that are our customers that will verify this to you.
People that were averaging one subscriber per day are now averaging
12. People that were getting 5 subscribers each day are getting
50-60 subscribers each day. This is nothing short of incredible.
Reason #3  Capture only "Real" Emails ~ When you use Optin
Lightning, you capture the email address from the visitors
client browser. The ratio of Hotmail and Yahoo addresses is
practically zero. The few Hotmail or Yahoo addresses you do
capture are the ones they configured in their browser, and
will go right into their main inbox anyway instead of them
having to retrieve them over the web. What this means is your
list will pack 8x the "Pull Ratio" of any other list.
Let me give you an example using the A+ Marketplace. When I had
just 5,100 subscribers, I made 81 Big Dog ebook sales within
one weekend and got over 550 hits throughout the week. This kind
of "Pull" for a list with 5,100 subscribers is absolutely unheard
of! I send out a Mailing every Friday night to my A+ Marketplace
Subscribers. I still get sales and hits the following Thursday,
6 days later! In fact, my "small" list of 5,100 subscribers has
provided me with over $3,100.00 in monthly income within 10 weeks,
just by sending out mailings once each week. This software will
be the primary reason I'll be well within the mid 6 figure income
range by the end of this year.
Reason #4  Protects Your List from Pollution ~ Why is this you ask.
Because when you use a regular or "Traditional" subscribe box, you
subject your list to what I call "Pollution". What I mean is,
nothing is stopping people from populating your list with FFA
Confirmation Email Addresses, Autoresponders, Yahoo and Hotmail
Addresses and Just General Junk! If you ever decide to run solos
or sell advertising, your subscribers will get angry as your list
grows because they will expect their ads they paid good money
for to pull more.
Using the old method over time will hurt your business. This is
why Terry Dean and other Internet Marketing experts all agree that
ezines that get larger lose all or most of their pull, and now you
know why. But it gets worse.. Someone using the traditional subscribe
method can put all their friends, relatives and so called "associates"
on your list, subjecting you to spam complaints. This is called
"List Bombing" and by using Popup Email Capture only, you will
avoid this completely.
We are thoroughly convinced that by avoiding these problems from
the start, you'll slowly and steadily grow a solid clientele hungry
for your products and services. Ask Lee Benson, Shelley Lowery,
Ian Herculson, Host4Profit, Teresa Williams, Diane Hughes, Joe
Bellshaw, Cliff Cross, Jimmy Brown, Dustin Strickman and almost
every serious Internet Marketer has endorsed Optin Lightning.
2. Email Personalization -  I always personalize each and every
email I send out. This gives people on my list a feeling that
I'm not just another newsletter editor, but I'm their friend
and that I truly care about their success (which I do..).
This also increases my sales by at least 200%. There are lots
of Top Marketers already on the A+ Marketplace. I have a strong
feeling it's because of the personalization aspect of this.
3. Always send out on Friday - I always send out my Newsletter
on Friday at Noon PST. This way it reaches the East Coast at
3:00p.m. This way readers will have A+ Marketplace sitting inside
their inbox when they get home from work Friday Night, and will
have the entire weekend to read it, when they are relaxed. It's
nice to know that I can send a mailing out Friday Night, take
the weekend off and come back Monday with a pile of orders.
4. Offer Free Bonuses - Each Subscriber to the A+ Marketplace
will get free bonuses just for subscribing with no obligation
to remain a subscriber. Doing this builds a level of trust
with new people who don't know you yet.
5. Use Email Followup -  Every Subscriber will receive a series
of autoresponder followups from me automatically. Each follow-up
is a sales letter to a residual income product I'm selling, an
MLM I'm promoting or a product I'm selling. There is no free
content and these sales letters don't beat around the bush.
I make thousands per month using email followup alone. I get
an occasional flame and some unsubscribes, but this is exactly
what I want. I'm slowly building up my list and the followups
actually WEED OUT people who aren't ready to make some kind of
monetary commitment. This ensures my list is ready to receive
offers in my upcoming newsletters. Every Day I wake up with at
least 2 orders in my Inbox doing this. One day I had 9!
6. Don't use the Free Content Approach -  My newsletter differs
from traditional thinking in that I offer virtually zero free
content except articles I write or articles from Joint Ventures
I've formed selling another product or service. This gives the
reader no where to go, either get involved with what I'm doing
or get off the list. Amazingly, this approach works! I'm still
getting over 100 subscribers each day (which I didn't expect).
7. Don't accept any form of paid advertising -  In my opinion,
accepting paid advertising only tends to pollute your list and
deviate from it's main theme. The main theme of the A+ Marketplace
is to keep it's readers informed of MLM and Residual Income
Programs. If I started accepting paid solo advertising and
classified advertising, sure I'd make some up front money,
but my list would just be "another list" and advertisers would
be advertising off theme products like Get Paid to Surf Programs
and other garbage. As you can see, I'd be losing LOTS of money
over the long run, because the serious MLM'ers and Residual
Income folks would unsubscribe from my list.
By keeping total control of my list, I can keep it topic oriented.
Over time, it will be a haven the entire internet can migrate
to to depend on a newsletter with a consistent theme. In other
words, when people think of A+ Marketplace, the only thought
socialization I want them to relate to is MLM's, Residual Income
and Direct Response Marketing Strategies.
8. Don't put copyright info on it -  Some lists do this and I
don't know why. At the bottom of the A+ Marketplace, I tell them
to please forward this to all your friends and associates that
might be interested. It's a lot easier than using a refer-it
script and it's been working for me.
9. Purchase Subscribers -  Every Email Address is like Gold. I'm
currently running a Joint Venture with Marty Foley where he
recommends Optin Lighting at http://optinlighting.com on his
sales material and Websites if I simply post a link to his
resource for people who have purchased Optin Lightning.
I won't link to resources that I don't believe in, so I tested
his service. If you paid any attention to this article early on
I mentioned that I won't collect subscribers any other way
except for using a Popup. Well, this is an exception because
I was extremely impressed with the quality of leads generated
by Marty's service. You can read more about it at...
http://www.roibot.com/w.cgi?R36470_Marty_BuySubs
You can purchase 800 Subscribers for $197.00. I was shocked
at the amazingly low number of Hotmail and Yahoo addresses
added to my list, and his programming staff had a way to make
the service work seamlessly with Optin Lighting, so if you're an
Optin Lighting owner, just mention that to him and they'll know
what to do. I've recently spent $997.00 for 5,000 subscribers, and
I plan on being a long-term customer of Martys.
This service is recommended by Terry Dean and Jim Daniels
and now by myself after thorough testing.
10. Include a little bit about yourself as the publisher.  This
may sound corny or awkward, but people like to do business with
people they know and trust. When you include personal information
about yourself, people will get to know you as a person. This
helps break the ice and make it easier to do business with people.
In summary, how you manage your list will affect the rest
of your Internet Marketing career. Make sure you follow the
rules of success, and success will have to follow.
BRIAN GARVIN
This article may be posted on your Website, included in your
mailings and be used in any media royalty free as long as
the entire article including this written notice is kept intact.
Visit http://www.roibot.com/w.cgi?R351_BigDogs when you're
ready to earn 14 Income Streams Promoting one URL. Don't
settle for a Bone on the Porch when you can own the porch.
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