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Making E-Mail Personal One thing that people who write sales letters for a living will tell you right up front--the letter is a very personal way to communicate. Even the cold sales letter from a stranger that arrives un-asked-for in your mail communicates in a way that's more personal that TV commercials or newspaper ads. Always remember that e-mail is really just an electronically delivered letter. Try to make your e-mail speak directly to the reader in a personal way. When e-mail becomes impersonal, it loses much of its effectiveness. I appreciate the information I get from a from a document sent down by an autoresponder. How much MORE I appreciate that information if the writer includes a short personal note at the beginning. How can the busy Internet entrepreneur handle the massive crush of daily e-mail and still give personal replies? Most start-ups don't have that much e-mail to begin with, so making e-mail "hand sent" can be a good way to build relationships with customers and prospects. Later, when the volume of e-mail increases, you can answer many requests with a form letter topped off with a few personalizing words at the beginning or end. After all, e-mail is a terrific way to bring people together. Keep that personal touch for maximum results. KEVIN NUNLEY supplies marketing advice and copywriting fast and at low cost. Reach him at (801)253-4536 or email DrNunley@aol.com. See his Marketing Info Supersite: http://www.DrNunley.com Ask for his FREE report.
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