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December2004
By Robert Smith © Smith's Family Enterprises Inc.
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The Ultimate eBusiness CD
The Biggest, Most Valuable Information Products CD just got better. Now with resale rights & CD duplication rights. Price Reduced to $67.00
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The Ebook Wholesaler - Exclusive Niche eBooks
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The Master's WebKit CD contains absolutely everything required to develop your successful web-based business in a professional manner.
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It's all on the CD, software, scripts, graphics, web templates and resellable information products including many of the best and most popular downloadable information packages you can use to grow your own business and resell keeping 100%.
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Membership Products
By Robert Smith
© All Rights Reserved
As a marketer, developing a membership product is one of the most profitable products you can sell. You earn residual income every month, selling the same product over and over again.
Membership products are attractive to affiliates because of their residual income possibilities; it's easy to get others to help selling memberships. Membership products pay well because they are so profitable to begin with.
Big corporations sell memberships now with many of the products we buy. Popular examples are getting a free cell phone to subscribe to a cell phone service. Digital television recorders will not work without subscribing to a program listing service with a monthly fee.
The only downside is that it's really hard to create a good membership product that will sell, and one that people will see the value continuing to pay membership fees.
Most On-Line Membership Products Fail
The key to developing a successful membership product is to develop a highly targeted product with exclusive benefits that non-members cannot find elsewhere.
Pricing a membership correctly is as critical to success as the product itself. One common mistake is to price the cost to join too low while the cost to continue membership is priced too high to justify the value received by remaining a member.
There are several marketing models that make sense.
Offer a higher up front membership fee in exchange for access to a more valuable product. Offer a free product in exchange for a membership contract. Offer quarterly or yearly membership options. Consider discounts for longer term membership commitment. Offer loyalty discounts for long term members. The list of possibilities is limitless.
You can offer a low or zero membership fee to join with a monthly fee for a service of some kind.
Satisfied customers make the best sales team. You can offer an exclusive member's only affiliate program to help members pay for their own membership.
However you set it up it's critical to have a failsafe plan to keep members satisfied. Always offer a full satisfaction guarantee.
I invest in membership products carefully, and only after careful investigation. I insist on good documentation and availability of support and some sort of guarantee. Personally I rarely purchase a membership unless it has the capacity to pay for itself. I only buy memberships with affiliate programs and I only sell memberships which I have joined myself.
The following are examples of what I consider excellent membership product examples. I will explain what I think the creators did that are responsible for their success. You don't have to be interested in buying a membership to study the following sales models.
E-Book Wholesaler
This is a membership product created by Tom Hue the creator of the first and still the best selling e-book package "Free to Sell".
>> http://shop.freetosell.com/160228347/
The e-bookwholesaler membership currently comes with 90 exclusive niche e-books. Each comes with resale rights, sales websites, and the ability to brand the e-books with your own affiliate product links. The cost to join is $47.00. Monthly fees are $27.00 thereafter. The $47.00 delivers over $1,000.00 in value and the monthly fee allows members to resell the e-books keeping every cent.
Members have rights to sell the e-books and to become affiliates. The e-books are chosen carefully for several niche markets. Many of the biggest names in Internet marketing are members. The additional income from affiliate link branding in every product also comes ads value to the membership.
I have been a member since May 2001, and would never even consider giving up my membership. Why? If I canceled I would lose my right to continue to sell the titles, and they earn me a LOT more income and traffic than they the monthly cost. I lost money during the first few months; but today it's become an important income source. I sell individual e-book products from my website every day.
>> http://www.smithfam.com/eb/
One good search engine listing can be more valuable than a costly advertising program. I developed a page linking to the individual e-books on my main page of my website. Over time I achieved a ton of top ten search engine listings in several niche markets with the individual product websites, every one leading to my main website.
Visit the website for more info
>> http://www.smithfam.com/eBookWholesaler.html
Push-Button Health
This is a brand new concept in a membership product. The health and fitness niche is huge on-line. This product supplies fresh content every month that members can use to develop their own info-products. Sales letters are included. The topics are all related to health. Any single info-product can deliver a lot of income over time.
They don't specialize in finished e-books. Bryan hires free lance writers with specific expertise to write the health related info-products his research has determined will sell on-line. Members convert the polished content into their own info-products to sell exclusively, some have master resale rights. Members can add their own branding and links as they see fit. Members get two new info-products every month. New Members start with the following titles as of December 2004.
- 1) "Low-Carb Dieting Secrets.
- 2) "Hair Loss Prevention
- 3) "Back Pain Relief
- 4) "Conquering Obesity.
- 5) "Arthritis Relief.
- 6) "Finding the Perfect Diet for You
In addition, Bryan offers free webmaster training resources and a ton of free tools including templates. He offers special deals on services, and includes several ready to sell health related info-products as bonuses.
I joined as soon as I found this product and locked in the introductory $29.97 membership fee. The fees will go up as more products are added. They offer a member's only affiliate program that pays $17 a month commission. There are many compelling reasons I like this concept. I like having the ability to develop and market products that no-one else can, and I like being able to sell memberships to more than cover the cost of my own membership.
Visit the website for more info
>> http://www.smithfam.com/url/pbh.html
Get Response Autoresponders
This is a membership product based on delivering an on-line service. Simon Grabowski has developed the most advanced programmable autoresponder on the market today. His autoresponders fully conform to the can spam act with optional features like double opt-in. The customer support has been great.
The beauty of using programmable autoresponders is that after you acquire a prospect you are able to follow up multiple times with a series of short messages about your product until the timing is right for the sale. Sales are often 200% to 400% higher when autoresponders are used in any marketing program.
Simon offers a free sponsored version of his autoresponder service as a marketing tool so anyone can try scaled down version of his service. This is a brilliant sales concept because autoresponders work. Most of the people that try the free version eventually find they can't do without it. They realize that it will more than pay for the cost of the more powerful Pro Version.
As an affiliate program it is great because hardly anyone stops using programmable autoresponders after they see what it does to boost sales.
Visit the website for more info
>> http://www.smithfam.com/autoresponder.html
Summing Up
Membership products are a profitable way to develop residual income whether you are offering a membership product as your own or as an affiliate.
When considering any membership product, choosing the right product and the pricing are critical. The product must pay for itself over time in order to retain members. A satisfaction guarantee always helps memberships sell.
Before you embark in creating your own membership product, do your homework thoroughly. Study and purchase other memberships, and learn what features to incorporate into your own product. Membership products are a lot of work to create and market. Often the most successful membership products are Joint Ventures.
Consider a membership product a long term project. Think out of the box. Consider all your sales options. Your offer must be compelling and your reputation strong or it won't sell.
Almost any product or service can be delivered as a membership but only a few products or services are suitable for maintaining paying members over time.
ROBERT SMITH
helps thousands successfully market their
Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web
site at: http://www.smithfam.com/.
The Master's WebKit CD - A Complete Marketing Toolkit
http://www.smithfam.com/webkit/
You can reach him by phone at: (541) 689-1847 PST
and by email at. Contact Robert Smith
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Achieving a high ranking on the search engines is the best
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effective method of generating Web site traffic is Search
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>> http://www.smithfam.com/wpg/
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The Home Business Information Package
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The WebMaster's Tool Kit CD
Information, Software, Graphics, and Webmasters Design Tools are Critical to your On-Line success.
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Good tools compensate for ANY lack of skills. Since you can't possibility be an expert in every aspect of Design and Marketing, Why not invest in the Tools and Information to assure your success.
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Business Opportunity & Web-Site Included
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Click Here to Email Bob Smith