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Planning Your Internet Business If you are just getting started, or are considering an Internet based business, this article should help you avoid many of the errors that can ruin your business before you even get started. My Path has been two steps forward and one step back. You can get it right from the start by planning your business before you waste a lot of your valuable time and money. Choosing a Product The easiest way to go wrong is to start out with the wrong product. The wrong product is one that won't sell well on the Internet. The best product is one you own and control. Products that sell well on-line include in the following order:
Your main product should be one in which you own all the marketing rights. Your other products should be related to your prime product in some ways. Visit the following URLs for more information about choosing the right products : The Easiest Path To Success Choose Your Products Carefully Grow Your Own Associate Program Launching A Complementary Product A Professionally Designed Web Site Would you hire your brother in-law to repair your teeth, fix your clock, or sell your house? Probably not; you look for someone who has developed the skill and expertise to give you confidence it will be done right - the first time. One of the most common mistakes is to have your business website designed by yourself, a family friend, or inexperienced beginner. Website designers are specialists; they should understand how to make a good first impression. In many cases, they can bring you at least 10 times more traffic if they understand how search engines will rank your pages. Forget about fancy graphics and sound for now, you want your business pages to look clean and load fast. Obtain Your Own Domain Name It's a must to have your own domain name. Make it as short and memorable as possible. Contrary to public opinion. there are still plenty of good domain names available. In fact, when I got my domain I assumed that smith.com wouldn't be available but a year later I found out it wasn't registered. $20 Domain Names - You can check if a name is available here: Get A Professional Hosting Service Changing hosts can amount to starting over; especially once you have interactive scripts installed. In short, you want a host that has 24hour 7day online support as well as 800 phone support . You want a host that has been in business for at least 2-4 years. In general you get what you pay for, so don't be too cheap finding your host. The hosting service I use costs a little more than the low end server where the most support is required. It's a lot lower cost than others for high end services like dedicated servers. You want a host that can handle all your future needs no matter what. You also want one that will set up your domain for you as part of the deal; my host offers that service free. The Facts Of Web Hosting: Hosting Services & Options For Comparison Develop A 3 Step Marketing System
Increase Your Sales And Profits - 3 Step Marketing Process The Cyber Two-Step Develop Your Own Opt-In Email List You can't usually meet face to face on-line with your potential customers, yet you need to build a trusting relationship over time. You absolutely MUST develop your own opt-in mailing list. Make it easy to join. Answer your list email promptly and completely. Don't make promises you can't keep, and always say what you'll do - then do what you say. Opt-In Email Lists Follow-Up One of the most successful ways to follow-up is to set up your own automated follow-up system. Deliver a series of messages for every product you sell. This will save you a lot of time. This has boosted my on-line income over 400%. How I Doubled My On-line Sales Double Your On-Line Profits Using Programmable Followup Communicate With Your Customers Regularly You want to understand things from your ideal customer's point of view. You can do this by asking for feedback regularly. Make it easy for them to get in touch with you. You can do this by publishing your name and email address and phone number at the bottom of every page on your website. You want to automate your communication as much as possible with weekly or monthly messages. Better yet, start your own newsletter. You don't have to be a great writer. Just tell them what's new, what's working, and what isn't. In addition, it's a good idea to send out periodic messages that include a freebie or a product demo whenever possible. How to Use Multiply Your Marketing Like a Virus Summary Plan your internet business by creating your own product if possible. Later add complementary products that fit into your business niche. Don't try to do everything yourself. Get help with the difficult jobs. Use specialists when you lack professional level skills. Don't start your business from a free server. Instead start out with your own domain name and a professional hosting service. Develop a two or three step marketing system using opt-in email and programable follow-up. Once you establish a relationship, use it to communicate with your customers and prospects regularly. Best Wishes Bob ROBERT SMITH helps thousands successfully market their Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web site at: http://www.smithfam.com/ You can reach him by phone at: (541) 689-1847 PST, and by email at. <mailto:bob@smithfam.com> TRAFFIC BUILDER SUBMISSION TOOL - FREE DEMO
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