How to Get Accepted By Yahoo!

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How to Get Accepted By Yahoo! - Without Headache
By Jimsun Lui ©2004 All Rights Reserved

Get listed in Yahoo directory is very essential for web site promotion because traffic of Yahoo directory is ranked as No.1. However, many webmasters found that it is extremely difficult to be accepted by Yahoo. Granted! It is not impossible but really quite difficult. You need to spend effort on Yahoo submission, let me share my own experience with you. I use the following methods and attain more than 10 Top 10 listing in Yahoo with competitive keywords.

Worthy to Get Listed in Yahoo?

If your site is a business site, prepare to pay Yahoo US$299 (Business Express Service). The price guarantees that your web site will be reviewed within 7 days. If your site is accepted, your site will be listed forever. As Yahoo needs to maintain a high quality directory, it cannot promise that your site will be included after a review. For Adult site, you need to pay US$600 before Yahoo's editors will visit your site.

Is it worthwhile? Yes, even though the price is US$299. Let me shows you a calculation. Assuming your average sale per order is US$50, and assuming Yahoo! send you only 50 new visitors per day. You will have 1500 new visitors. Assuming your sales conversion ratio is only 0.5%, you still get 8 orders per month. In the first month, your new sales exceed your investment. How about the second month and so on? All are pure profit.

So, the point is you must ensure that you can get registered by Yahoo with good ranking instead of whether to pay Yahoo! US$299. Actually, you can drive more than 50 new visitors per day by Yahoo!. The following are some tips for get registered by Yahoo!:

Before Submission

1. Your official business name should be clearly visible in your web site. Yahoo! is likely to take it as your web site title.
2. There are no broken links and no under construction areas exist.
3. Your site must be available 24 hours a day and seven days a week. If your web host is unreliable, it means you must switch your web hosting company.
4. If you are selling products, you must ensure that you can accept credit card payment on-line in a secure channel. More favorably, you accept multiple payment methods.
5. Ensure that your business address is available at your web site. Preferably, it should be found somewhere at your homepage. At least, you should add a page called about us or contact us and provide your business address in this page.
6. Ensure that your web site functions properly in different browsers, at least, the latest version of Internet Explorer and Netscape Navigator.
7. Your site should be loaded fast. Of course, the meaning of "fast"is subjective. If your site can be completely loaded within 6 - 8 seconds, it should be no problem.
8. Ensure your site does not have obvious grammatical and spelling mistakes. It undermines the credibility of your web site, and thus, the chance of being accepted in Yahoo.
9. Your site must have sufficient original content. Your site at least consists of 5-6 pages.
10. The navigation system is easy to follow and clear. What does it mean? It means that a normal people can clearly understand the objective of your web site by screening your homepage and navigation bar.
11. Remove affiliate links. Presence of affiliate links may confuse the Yahoo! editors that your web site is purely selling affiliate programs. You will be rejected because your site does not have unique content.

Yahoo Submission

1. You need to suggest 1-2 categories, title, and description to Yahoo!.
2. You need to spend time in selecting the most suitable category. If you cannot select the correct category, I'm sure that you cannot get listed. A guideline I can give you is that you should find out your competitors and see which category(ies) they are being placed. Then, follow it. If your site is a business site, you must place it under one of the sub-categories of "Business and Economy ".
3. Use your official business name as site title. Title should not compose of more than 5 words.
4. The description should be written within 25 keywords. It is much better to write it within 10-18 words, stuffed with relevant keywords. If it is written too long, Yahoo's editor may completely change your description. Even though you can get listed then, you cannot get any significant traffic because the description has no relevant keywords.
5. If you have paid US$299, and your site has been rejected. You have a chance to appeal within 30 days. Don't appeal too early. Check your site thoroughly before you make an appeal because you have only one chance. You can even contact an expert and seek expert help.
6. If your site is accepted, you will receive a note from Yahoo!. Bingo!

Following the above guideline in a very properly way, you can be accepted by Yahoo!. The tricky thing of getting significant traffic from Yahoo! is determined by your Yahoo ranking. It depends on title, category, descriptions, content, and click popularity. If you are not sure whether you can get listed by Yahoo! and obtain optimal positions, you are advised to find a consultant to help before your first time submission. Why? After your site is being accepted, it is very very difficult to make changes.

JIMSUN LUI Jis the owner of Affordable Search Engine Optimization Services, Jimsun Lui submitted his own business web site to Yahoo! and attain more than 10 top 10 listings and many other top 20 listing in Yahoo! Directory. If you need Yahoo! registration consulting, and search engine optimization help at an affordable price, visit http://www.addto-search-engines.com/yahoo.htm Or contact Jimsun by email seo@addto-search-engines.com

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