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Quick Ad Writing Tip - Be Specific
By Chuck Crawley
©2004 All Rights Reserved
According to Claude Hopkins in his book "Scientific Advertising" there are two universal facts concerning people and advertising.
1. People DO NOT read ads for amusement.
2. People WILL NOT be bored in print.
When writing your ads why represent your claims as generalities. People will usually dismiss them as less than the truth. On the other hand specifics are usually viewed as truth or at least will generally be accepted as such.
You must take advantage of the few seconds that you have to motivate your reader to want more of what you have to offer. Don't BORE them with general statements DIZZLE them with all the specific details and you'll be a winner.
For example:
"Increase the hits to your site INSTANTLY"
OR
"Add 100 Hits Daily To Your Site In The Next 3 Days"
"Make money with your computer"
OR
"Generate $397 A Day Online with your Computer"
"Melt Away Your Waist Size While You Sleep"
OR
"Shrink 3 Inches Off Your Waist Size While You Sleep"
Specific details when boldly stated will imply that you have made tests and comparisons. If you're going to spend time and money in your advertising then do it in the MOST impressive way.
Be Specific in your headlines, web page sub-headers and Ad copy. More people will believe your claims and your leads and sales will skyrocket thru the roof.
CHUCK CRAWLEY
"Average Joe Makes $520 A Day Online" Discover how average people are secretly earning $520 a day online using my proven pre-written ad, free advertising and the hottest info product now available. Click here to get the details and download your Free $50 Viral Software before the flood begins
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http://www.roibot.com/w.cgi?IM11293_QTIPART
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