How Do You Get Noticed On The Internet?
Originally published in The Promotion World Informer, brought to you by Promotion World at http://www.islandnet.com/~jreimer/

The first time I published a web page, I remember feeling like the whole world was watching. Everyone on the Internet, I just knew, was looking at the good, the bad, and the ugly on my site. Every time I thought of something to do to improve a page, I rushed to get it done before the masses flocked back to my site to check up on me. Luckily, as it turns out, very few if anyone at all saw that first site because I didn’t have a clue.

But I’ve lightened up since.

What we’re going to talk about in this series of articles is how to get noticed: how to improve your "relevancy ranking" with the search engines. I don't believe in "magic bullets", but you will be MUCH better off if you follow these practices than if you don’t.

KEYWORD STRATEGY is really a preparation step in order TO strategize. Yes, it’s important to use the META tag KEYWORDS (more about that in another issue), but some search engines do not use that META tag. Your keywords are still very important to the engines that do not use the tag.

And to those of you who know all about KEYWORDS, when was the last time you went through this exercise? Are your KEYWORDS still working for you?

1.Start off by thinking of the words YOU would use to find a site like yours using a search engine. Write them down in order of importance.

But that’s just the start—

2.Ask several customers, friends, or associates what words THEY would use to find your site, not only on the Internet, but also in telephone books—you might be surprised. Write these down in order of importance the most important ones being the ones that match up with your list.

3. Then, the true test. Use these keywords with every major search engine (any engine linked from Netscape’s home page, for example) and see what you come up with. Do the words bring up sites like yours?

4. (Here’s the sneaky part but all’s fair in love and search engine war,right?) Find your competitor’s sites. Go to the menu bar on your browser and view the "page source" the HTML and see what keywords they are using. It will be at the top of the page within the tags , like

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